What is MAP and why is it important?

MAP, or Minimum Advertised Price, is the lowest price a retailer can sell a product for. It is determined by the brand owner. MAP compliance is important to ensure that counterfeit products don't appear in the market and to prevent sellers of the same product undercutting each other and destroying brand value.


I already partner with Amazon Sellers, why do I need a brand manager?

The function of a brand manager and third-party seller is different. Brand managers work FOR you and manage your Amazon Seller Central account whereas a third-party seller focuses primarily on their own business and their profit.  Instead of selling your inventory to third-party sellers at wholesale prices (usually 50% of the MSRP), with a brand manager you can sell your inventory at MSRP which significantly increases your profit margins (some clients have seen a 30% jump in net profit margins under our business model). 


Why do I need an Amazon partner? Can't I do everything myself?

The honest answer is yes, you absolutely can. But, there are a few considerations you bear in mind when choosing whether you should. For example, we pay thousands of dollars a year to gain access to cutting edge technology that’s needed to stay ahead of the competition so that our clients don’t have to. If you can answer “Yes” the following questions then you probably don't need us: Do you already have an in-house Amazon team who runs your Amazon seller account?  Will the monthly payroll cost of the team be lower than hiring a brand manager? Does your in-house team have experience with: Listing optimisations Determining advertising strategy that finds your brand and budget needs Creating & optimizing the different types of PPC campaigns in your strategy Keyword research Logistics and restocking Do you have a MAP policy in place and do you know how to monitor and enforce it?  Do you have access to software that is required to gain and maintain an edge over your competitors?


Should I be a seller of my own product(s) on Amazon?

Yes! In fact, we encourage brand owners to sell their products on Amazon with us. It boosts a listings' credibility when brand owners carry their own products and this makes customers trust the brand and more likely to buy your products. Having an Amazon partner to help you grow your business can add untold value to your brand. The key lies in finding the right partner for your business.


I want to know how my products are doing against my competitors. Can you help?

Absolutely! We use cutting edge technology to track current and past sales performance of your products, how many products you are selling, how your product has ranked within its product category and also how well your competitors are doing relative to you. We also gain insights into which keywords & phrases your competitors are using to convert more sales than you on their advertising campaigns. The good news is that we will use all of this information together to take the fight to your competitors.


Can you manage my entire seller account on Amazon?

Yes, we manage everything related to Amazon for you.


What are the benefits of brand management?

Having a brand management partner has countless benefits: greatly improved margins, taking back the full share of your brand's sales on Amazon, getting rid of the Amazon sellers that only cause you headaches and who don't value your brand, no longer having to worry about MAP violators, complete control over how your products are carried on Amazon and, of course, a trusted partner that can do it all for you.


Should I consider entering into a direct brand management contract with Amazon?

This is called a “Vendor” relationship with Amazon. From our experience, being a vendor with Amazon doesn’t deliver the results most businesses wish for. On top of the normal FBA fees, Amazon charges you for everything they do to improve your brand like advertising, shipping, restocking and you will have to sign a buyback agreement if sales slow down. Amazon also takes control of your listings so it can be very difficult to make changes to them if you don’t agree with what Amazon has done. Amazon's credit terms are usually net 60 to 90 days which can have a significant impact on cash flow for brands. In fact, a lot of companies we speak to are trying to get out of their vendor relationships but this is not always as easy as it sounds.

Still have some questions?

If you have more questions that haven’t been answered yet, book a free introductory call with our team to see if brand management is a good fit for you.